At the beginning of the summer, Tribeca welcomed a bakery with a style sweet enough to match neighborhood eaters’ sweet teeth. Billy’s Bakery, a business previously located solely in Chelsea, opened a quaint new location on Franklin Street, tucked between Broadway and Church Street.

Billy’s Bakery, co-founded by business school friends Wayne Doyan and Marc Lino, opened its already famous Chelsea location in 2003. The bakery has been featured on Food Network’s “Unwrapped” series. The Tribeca location, which opened on Saturday, June 20 amidst free samples and fanfare, has a larger storefront and shorter lines. The new branch has a far less cramped, more relaxed atmosphere.

Billy’s offers a diverse selection of irresistible treats and breakfast items as well as a wide assortment of coffeesand teas. The bakery’s menu features all kinds of cakes, cookies, brownies, cupcakes, bars and pies. Billy’s offers everything from classic yellow butter cake, decorated with pastel-colored designs, to blueberry buttermilk muffins for breakfast. The bakery serves seasonal treats, including sweet and tart Lemon Bars in the summer and Pumpkin Bars in the winter. Another favorite of Billy’s customers is the Chocolate Icebox Cake, a cake layered with chocolate wafer cookies and fresh whipped cream.

“They’re simple, moist, and absolutely perfect,” said Marsha Green, a regular customer at Billy’s, in reference to the Red Velvet cupcakes. “The cream cheese frosting just adds to its wonderfulness. It’s probably one of the best cupcakes in the city.”

The bakery, adorned with a bench on the outside, offers a 1950s feel, with vintage floral wallpaper and shelves of old pots and pans to accompany its old-fashioned tables. Soft rock music plays in the background. Upon ordering, customers can watch employees icing and baking the cupcakes right in front of them. Billy’s often has fresh samples set up to attract new customers.

Doyan and Lino were interested in the Tribeca space because of the diverse constituency of residents, workers, and tourists. The two founders were also pleased with the central location. “I’ve been to the Chelsea one, but not very often,” customer Fiona Lowe said. “But now I can come more often to Billy’s thanks to the convenient new location.”

Prices at Billy’s Bakery are generally affordable. “Compared to the other bakeries in the city, Billy’s is cheap,” said Johnny Levy, a first-timer at Billy’s. Traditional cupcakes sell for $2.25 each, while specialty cupcakes like the Red Velvet cupcake cost $.50 more. Cookies sell for between $.75 and $1.50, while bars, brownies, scones and muffins sell for between $2 and $3.25. Cake, cheesecake, and pie slices cost between $4.25 and $4.75. The bakery also sells apparel, totes, birthday cards, candles and boxes for individual cupcakes. All these items are branded with Billy’s logo, a cupcake-shaped green circle with “Billy’s Bakery” inscribed in yellow script.

A trip to this warm and inviting bakery, just a short walk from Stuyvesant, will surely guarantee sweet, delicious moments.

Tribeca Location:
75 Franklin Street
Between Broadway and Church Street
New York, NY 10013
Phone: 212-647-9958
7:00 a.m. – 9:00 p.m. Monday – Friday
9:00 a.m. – 9:00 p.m. Saturday
10:00 a.m. – 5:00 p.m. Friday
http://www.billysbakerynyc.com/