The mission: “Saving the world, one burger at a time,” said co-owner VP, who declined to reveal his secret identity.
The action plan: “We’re fighting the good fight for the peace-loving burger lovers of the world,” VP said.
The latest addition to the fast food services in Tribeca, Frites ‘N’ Meats made its grand opening on the corner of Chambers Street and Greenwich Street on Thursday, October 29, 2009. One of the latest to join the fast food truck industry, Frites ‘N’ Meats’ motto is “We ain’t fancy, but we’re good,” co-owner VP said. The co-owners, who introduced themselves as VP and AV, provide a comedic approach to good quality food through the use of a superhero theme. The duo refuses to be held down by “forces of non-burger eating” and instead aim to “provide an incredible high quality product and give it to the people at an incredibly good price,” VP said.
Although the menu is based around two main foods – burgers and fries – there are hundreds of different creations that can be made. There are two choices of meat for burgers, grass-fed Angus at $5.50 and American Kobe at $7.50. Both of these burgers are much thicker and juicier than the thin patties that are often found at the neighboring restaurants. The burgers come with a choice of bread and six complimentary toppings, from mesclun greens to ketchup. However, the possibilities do not end there. There are additional toppings for $.75 each. These include a variety of cheeses, from Gruyere to Brie, garlicky guacamole and apple wood-smoked bacon.
“I’m really excited for their burgers because all of the brioche buns are from Balthazar and all the cheeses are from Murray’s cheese,” junior Daniel Frankel said. Unfortunately for non- meat-lovers and vegetarians, Frites ‘N’ Meats does not serve burgers made out of anything but beef.
Although burgers are the truck’s most popular option, their accompaniment, the French fries, are equally delicious. The fries, at $3.00 per serving, are served fresh and display the characteristics of a real french-fry, not the kind found at fast-food chains. “The price was pretty meager for such a large amount of fries,” Frankel said.
Partially inspired by restaurant Pomme Frites, a Belgian Fries shop in lower Manhattan, Frites ‘N’ Meats offers a range of sauces for the fries. Priced at $.50 apiece, the sauces range from a garlic aioli to blue cheese to a horseradish aioli. The sauces are homemade and created through methods such as pureeing the ingredients rather than using paste bases. VP’s favorite is the sundried tomato aioli.
A huge factor that differentiates Frites ‘N’ Meats from many other restaurants is the service level. “We view our customers as precious,” VP said. The truck even already has loyal and returning customers, despite being open for barely two weeks. However with the many customers come long lines, making it a risky choice for the short school lunch period.
Although there is no current student special, Frites ‘N’ Meats does sweeten the deal by throwing some candy into every bag. “We are committed to putting a smile on your face,” VP said.
Despite being in business for just a few days, Frites ‘N’ Meats has already succeeded in reaching their goal. The customers have smiles on their faces and Tribeca is enjoying the succulent taste of a real burger.